Agriculture Brand Report Premium

3.950,00 €

Plus 19% Tax

The complete version

Following the 2022 BrandSurvey focusing on the construction sector, LECTURA BrandSurvey 2023 is expanding into the agricultural industry. Brand reputation in society, communication of its values and strategy, is supposed to guide customers through the market in search of the right product. In total, 25,073 respondents from all around the world answered qualitative and associative questions about the world’s agricultural product brands. The Premium version includes all 16 top brand performances in detail.

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Description

Brand Survey Premium: The full version

  • Over 240 pages of valuable insights
  • All in one – get the full compilation of all the results for 16 agricultural companies: Amazone, Carraro, Case IH, Claas, Deutz-Fahr, Fendt, John Deere, Krone, Kubota, Kuhn, Landini, Massey Ferguson, McCormick, New Holland, Pöttinger, Valtra
  • Analyses of detailed results for questions 1-9
  • Detailed analyses on regional/country level – with visualisation
  • Topics explored: General brand evaluation, Willingness to recommend, Best products and services, Media visibility, Online presentation, Dealership network, Competitors, Tips for improvement
Take a look inside!

Methodology & Details

Based on 25,073 reviews of 16 brands from respondents from 176 countries from all around the world, the data may bring us valuable insights on how people within the industry perceive not only the quality of manufacturers products and related services but also on how are these subject to able interact with their (potential customers) via media and other information channels. 

Through a set of 8 questions, we wanted to find out how customers from all around the world see the heavy machinery manufacturers, what are the things that matter the most to them, how the brands chose to interact with their clients and what the brands needs to improve in order to maintain the trust of their current customers and gain many new ones. Besides creating a communication bridge between the most important players in the machinery industry (brands and their clients), therefore, LECTURA BrandSurvey 2023 is a winning tool both for the audience and the brands.

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