Following the 2022 BrandSurvey focusing on the construction sector, LECTURA BrandSurvey 2023 is expanding into the agricultural industry. Brand reputation in society, communication of its values and strategy, is supposed to guide customers through the market in search of the right product. In total, 25,073 respondents from all around the world answered qualitative and associative questions about the world’s agricultural product brands. This Individual version includes an in-depth brand analysis (9 questions) of FENDT’s brand perception in the global market.
Description
Premium Brand Report - Fendt
- A full single brand report
- Over 20 pages of valuable insights
- Includes results for all 9 questions about Fendt
- Detailed analyses on regional/country level – with visualisation
- Topics explored: General brand evaluation, Willingness to recommend, Best products and services, Media visibility, Online presentation, Dealership network, Competitors, Tips for improvement
Dig into the report and unveil all the details about Fendt and its position within the agriculture sector!
Sample-report (exemplary numbers!):
Methodology & Details
The BrandSurvey 2023 focuses on the agriculture sector and consists of 16 individual reports, including the Fendt brand. This data has brought us valuable insights on how people within the industry perceive not only the quality of Fendt products and services but also their interaction via media and other sources of information and channels. Through a set of 9 questions, we wanted to find out how customers from all around the world see the heavy machinery manufacturers, what are the things that matter the most to them, how the brands chose to interact with their clients and what the brands needs to improve in order to maintain the trust of their current customers and gain many new ones. Besides creating a communication bridge between the most important players in the machinery industry (brands and their clients), therefore, LECTURA BrandSurvey 2023 is a winning tool both for the audience and the brands.
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