Individual Brand Report – Volvo

490,00 €

Plus 19% Tax

The vastest market & brand research study by LECTURA so far. The latest brand reputation report is based on the results of LECTURA’s most encompassing online survey among heavy equipment industry professionals. In total 52 644 respondents from all around the world answered qualitative and associative questions about the world’s construction brands. From these, 92 most frequently reviewed brands were selected to serve as the basis for the current paper as well as brand-tailored individual reports. This Individual version includes an in-depth brand analysis (15 questions) of VOLVO’s brand perception in the global market.

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Description

Premium Brand Report - Volvo

  • Over 30 pages of valuable insights:
  • A full single brand report
  • Analyses of results for questions 1-15 about VOLVO
  • The evaluation of questions 1-5 for the whole heavy machinery industry
  • The evaluation of questions 1-5 for the construction and lifting sector
  • Topics explored:
    • General brand evaluation
    • Products and services
    • Media visibility
    • Online presentation
    • Dealership network
    • Competitors

 Dig into the report and unveil all the details about VOLVO and its position within the construction market! 

Sample-report (exemplary numbers!):

Take a free look inside

Methodology & Details

In the first part*, we focused on the construction and lifting sector and prepared 18 individual reports, including the VOLVO brand. This data has brought us valuable insights on how people within the industry perceive not only the quality of VOLVO products and services but also their interaction via media and other sources of information and channels.

Through evaluating a set of 15 questions, we provide a very detailed insight how VOLVO customers from all around the world see the heavy machinery manufacturer, what are the things that matter the most to them, how the brand chose to interact with its clients and where VOLVO has a potential for improvement in order to maintain the trust of its current customers and gain many new ones. Besides creating a communication bridge between brands and their clients in the machinery industry, LECTURA BrandSurvey 2022 is a winning tool both for the audience and the brands.

* based on 24,971 reviews of 48 brands from respondents coming from 209 countries from all over the world

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