The vastest market & brand research study by LECTURA so far. The latest brand reputation report is based on the results of LECTURA’s most encompassing online survey among heavy equipment industry professionals. In total 52 644 respondents from all around the world answered qualitative and associative questions about the world’s construction brands. From these, 92 most frequently reviewed brands were selected to serve as the basis for the current paper as well as brand-tailored individual reports. This Individual version includes an in-depth brand analysis (15 questions) of YANMAR’s brand perception in the global market.
Individual Brand Report – Yanmar
Plus 19% Tax
Category: Brand Reports