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Following the 2022 BrandSurvey focusing on the construction sector, LECTURA BrandSurvey 2023 is expanding into the agricultural industry. Brand reputation in society, communication of its values and strategy, is supposed to guide customers through the market in search of the right product. In total, 25,073 respondents from all around the world answered qualitative and associative questions about the world’s agricultural product brands. This Individual version includes an in-depth brand analysis (9 questions) of McCORMICK’s brand perception in the global market. -
Following the 2022 BrandSurvey focusing on the construction sector, LECTURA BrandSurvey 2023 is expanding into the agricultural industry. Brand reputation in society, communication of its values and strategy, is supposed to guide customers through the market in search of the right product. In total, 25,073 respondents from all around the world answered qualitative and associative questions about the world’s agricultural product brands. This Individual version includes an in-depth brand analysis (9 questions) of NEW HOLLAND’s brand perception in the global market. -
Following the 2022 BrandSurvey focusing on the construction sector, LECTURA BrandSurvey 2023 is expanding into the agricultural industry. Brand reputation in society, communication of its values and strategy, is supposed to guide customers through the market in search of the right product. In total, 25,073 respondents from all around the world answered qualitative and associative questions about the world’s agricultural product brands. This Individual version includes an in-depth brand analysis (9 questions) of PÖTTINGER’s brand perception in the global market. -
Following the 2022 BrandSurvey focusing on the construction sector, LECTURA BrandSurvey 2023 is expanding into the agricultural industry. Brand reputation in society, communication of its values and strategy, is supposed to guide customers through the market in search of the right product. In total, 25,073 respondents from all around the world answered qualitative and associative questions about the world’s agricultural product brands. This Individual version includes an in-depth brand analysis (9 questions) of VALTRA’s brand perception in the global market.
