The fullest version (including comparisons)
The vastest market/brand research study by LECTURA so far. This brand reputation report is based on the results of LECTURA’s most encompassing online survey among heavy equipment industry professionals. In total, 52,644 respondents from all around the world answered qualitative and associative questions about the world’s construction brands. The Premium version includes all 18 top brand performances in detail + unique brand comparisons with the industry and direct competitors.