Individual Brand Report – John Deere

The BrandSurvey 2023 focuses on the agriculture sector and consists of 16 individual reports, including the John Deere brand. This data has brought us valuable insights on how people within the industry perceive not only the quality of John Deere products and services but also their interaction via media and other sources of information and channels. Through a set of 9 questions, we wanted to find out how customers from all around the world see the heavy machinery manufacturers, what are the things that matter the most to them, how the brands chose to interact with their clients and what the brands needs to improve in order to maintain the trust of their current customers and gain many new ones. Besides creating a communication bridge between the most important players in the machinery industry (brands and their clients), therefore, LECTURA BrandSurvey 2023 is a winning tool both for the audience and the brands.