-
The vastest market & brand research study by LECTURA so far. The latest brand reputation report is based on the results of LECTURA’s most encompassing online survey among heavy equipment industry professionals. In total 52 644 respondents from all around the world answered qualitative and associative questions about the world’s construction brands. From these, 92 most frequently reviewed brands were selected to serve as the basis for the current paper as well as brand-tailored individual reports. This Individual version includes an in-depth brand analysis (15 questions) of CASE’s brand perception in the global market. -
The vastest market & brand research study by LECTURA so far. The latest brand reputation report is based on the results of LECTURA’s most encompassing online survey among heavy equipment industry professionals. In total 52 644 respondents from all around the world answered qualitative and associative questions about the world’s construction brands. From these, 92 most frequently reviewed brands were selected to serve as the basis for the current paper as well as brand-tailored individual reports. This Individual version includes an in-depth brand analysis (15 questions) of BOMAG’s brand perception in the global market. -
The vastest market & brand research study by LECTURA so far. The latest brand reputation report is based on the results of LECTURA’s most encompassing online survey among heavy equipment industry professionals. In total 52 644 respondents from all around the world answered qualitative and associative questions about the world’s construction brands. From these, 92 most frequently reviewed brands were selected to serve as the basis for the current paper as well as brand-tailored individual reports. This Individual version includes an in-depth brand analysis (15 questions) of BOBCAT’s brand perception in the global market. -
The fullest version (including comparisons) The vastest market/brand research study by LECTURA so far. This brand reputation report is based on the results of LECTURA's most encompassing online survey among heavy equipment industry professionals. In total, 52,644 respondents from all around the world answered qualitative and associative questions about the world's construction brands. The Premium version includes all 18 top brand performances in detail + unique brand comparisons with the industry and direct competitors.
