• Aerial Work Platforms BASIC

    176,00 

    Plus 19% Tax

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  • Aerial Work Platforms PREMIUM

    600,00 

    Plus 19% Tax

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  • Agricultural Machinery BASIC

    499,00 

    Plus 19% Tax

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  • Agricultural Machinery PREMIUM

    1.500,00 

    Plus 19% Tax

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  • Agriculture Brand Report Premium

    3.950,00 

    Plus 19% Tax

    The complete version Following the 2022 BrandSurvey focusing on the construction sector, LECTURA BrandSurvey 2023 is expanding into the agricultural industry. Brand reputation in society, communication of its values and strategy, is supposed to guide customers through the market in search of the right product. In total, 25,073 respondents from all around the world answered qualitative and associative questions about the world’s agricultural product brands. The Premium version includes all 16 top brand performances in detail.
  • The 21st century way of equipment appraisal available now – the successor of LECTURA Valuation, the brand new LECTURA Analytics. Experience unlimited access for 3 months.
  • Brand Report Premium

    3.950,00 

    Plus 19% Tax

    The fullest version (including comparisons) The vastest market/brand research study by LECTURA so far. This brand reputation report is based on the results of LECTURA's most encompassing online survey among heavy equipment industry professionals. In total, 52,644 respondents from all around the world answered qualitative and associative questions about the world's construction brands. The Premium version includes all 18 top brand performances in detail + unique brand comparisons with the industry and direct competitors.
  • Construction Machinery BASIC

    499,00 

    Plus 19% Tax

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  • Construction Machinery PREMIUM

    1.500,00 

    Plus 19% Tax

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  • Cranes BASIC

    176,00 

    Plus 19% Tax

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  • Cranes PREMIUM

    500,00 

    Plus 19% Tax

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  • Forklifts BASIC – Online Version

    499,00 

    Plus 19% Tax

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  • Forklifts PREMIUM

    1.500,00 

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  • Individual Brand Report – Bobcat

    490,00 

    Plus 19% Tax

    The vastest market & brand research study by LECTURA so far. The latest brand reputation report is based on the results of LECTURA’s most encompassing online survey among heavy equipment industry professionals. In total 52 644 respondents from all around the world answered qualitative and associative questions about the world’s construction brands. From these, 92 most frequently reviewed brands were selected to serve as the basis for the current paper as well as brand-tailored individual reports. This Individual version includes an in-depth brand analysis (15 questions) of BOBCAT’s brand perception in the global market.
  • Individual Brand Report – Bomag

    490,00 

    Plus 19% Tax

    The vastest market & brand research study by LECTURA so far. The latest brand reputation report is based on the results of LECTURA’s most encompassing online survey among heavy equipment industry professionals. In total 52 644 respondents from all around the world answered qualitative and associative questions about the world’s construction brands. From these, 92 most frequently reviewed brands were selected to serve as the basis for the current paper as well as brand-tailored individual reports. This Individual version includes an in-depth brand analysis (15 questions) of BOMAG’s brand perception in the global market.
  • Individual Brand Report – Case

    490,00 

    Plus 19% Tax

    The vastest market & brand research study by LECTURA so far. The latest brand reputation report is based on the results of LECTURA’s most encompassing online survey among heavy equipment industry professionals. In total 52 644 respondents from all around the world answered qualitative and associative questions about the world’s construction brands. From these, 92 most frequently reviewed brands were selected to serve as the basis for the current paper as well as brand-tailored individual reports. This Individual version includes an in-depth brand analysis (15 questions) of CASE’s brand perception in the global market.
  • The vastest market & brand research study by LECTURA so far. The latest brand reputation report is based on the results of LECTURA’s most encompassing online survey among heavy equipment industry professionals. In total 52 644 respondents from all around the world answered qualitative and associative questions about the world’s construction brands. From these, 92 most frequently reviewed brands were selected to serve as the basis for the current paper as well as brand-tailored individual reports. This Individual version includes an in-depth brand analysis (15 questions) of CATERPILLAR’s brand perception in the global market.
  • Individual Brand Report – Doosan

    490,00 

    Plus 19% Tax

    The vastest market & brand research study by LECTURA so far. The latest brand reputation report is based on the results of LECTURA’s most encompassing online survey among heavy equipment industry professionals. In total 52 644 respondents from all around the world answered qualitative and associative questions about the world’s construction brands. From these, 92 most frequently reviewed brands were selected to serve as the basis for the current paper as well as brand-tailored individual reports. This Individual version includes an in-depth brand analysis (15 questions) of DOOSAN’s brand perception in the global market.
  • Individual Brand Report – Hitachi

    490,00 

    Plus 19% Tax

    The vastest market & brand research study by LECTURA so far. The latest brand reputation report is based on the results of LECTURA’s most encompassing online survey among heavy equipment industry professionals. In total 52 644 respondents from all around the world answered qualitative and associative questions about the world’s construction brands. From these, 92 most frequently reviewed brands were selected to serve as the basis for the current paper as well as brand-tailored individual reports. This Individual version includes an in-depth brand analysis (15 questions) of HITACHI’s brand perception in the global market.
  • Individual Brand Report – Hyundai

    490,00 

    Plus 19% Tax

    The vastest market & brand research study by LECTURA so far. The latest brand reputation report is based on the results of LECTURA’s most encompassing online survey among heavy equipment industry professionals. In total 52 644 respondents from all around the world answered qualitative and associative questions about the world’s construction brands. From these, 92 most frequently reviewed brands were selected to serve as the basis for the current paper as well as brand-tailored individual reports. This Individual version includes an in-depth brand analysis (15 questions) of HYUNDAI's brand perception in the global market.
  • Individual Brand Report – JCB

    490,00 

    Plus 19% Tax

    The vastest market & brand research study by LECTURA so far. The latest brand reputation report is based on the results of LECTURA’s most encompassing online survey among heavy equipment industry professionals. In total 52 644 respondents from all around the world answered qualitative and associative questions about the world’s construction brands. From these, 92 most frequently reviewed brands were selected to serve as the basis for the current paper as well as brand-tailored individual reports. This Individual version includes an in-depth brand analysis (15 questions) of JCB’s brand perception in the global market.
  • The vastest market & brand research study by LECTURA so far. The latest brand reputation report is based on the results of LECTURA’s most encompassing online survey among heavy equipment industry professionals. In total 52 644 respondents from all around the world answered qualitative and associative questions about the world’s construction brands. From these, 92 most frequently reviewed brands were selected to serve as the basis for the current paper as well as brand-tailored individual reports. This Individual version includes an in-depth brand analysis (15 questions) of JOHN DEERE’s brand perception in the global market.
  • Individual Brand Report – Kobelco

    490,00 

    Plus 19% Tax

    The vastest market & brand research study by LECTURA so far. The latest brand reputation report is based on the results of LECTURA’s most encompassing online survey among heavy equipment industry professionals. In total 52 644 respondents from all around the world answered qualitative and associative questions about the world’s construction brands. From these, 92 most frequently reviewed brands were selected to serve as the basis for the current paper as well as brand-tailored individual reports. This Individual version includes an in-depth brand analysis (15 questions) of KOBELCO’s brand perception in the global market.
  • Individual Brand Report – Komatsu

    490,00 

    Plus 19% Tax

    The vastest market & brand research study by LECTURA so far. The latest brand reputation report is based on the results of LECTURA’s most encompassing online survey among heavy equipment industry professionals. In total 52 644 respondents from all around the world answered qualitative and associative questions about the world’s construction brands. From these, 92 most frequently reviewed brands were selected to serve as the basis for the current paper as well as brand-tailored individual reports. This Individual version includes an in-depth brand analysis (15 questions) of KOMATSU’s brand perception in the global market.
  • Individual Brand Report – Kubota

    490,00 

    Plus 19% Tax

    The vastest market & brand research study by LECTURA so far. The latest brand reputation report is based on the results of LECTURA’s most encompassing online survey among heavy equipment industry professionals. In total 52 644 respondents from all around the world answered qualitative and associative questions about the world’s construction brands. From these, 92 most frequently reviewed brands were selected to serve as the basis for the current paper as well as brand-tailored individual reports. This Individual version includes an in-depth brand analysis (15 questions) of KUBOTA’s brand perception in the global market.
  • The vastest market & brand research study by LECTURA so far. The latest brand reputation report is based on the results of LECTURA’s most encompassing online survey among heavy equipment industry professionals. In total 52 644 respondents from all around the world answered qualitative and associative questions about the world’s construction brands. From these, 92 most frequently reviewed brands were selected to serve as the basis for the current paper as well as brand-tailored individual reports. This Individual version includes an in-depth brand analysis (15 questions) of LIEBHERR’s brand perception in the global market.
  • Individual Brand Report – Manitou

    490,00 

    Plus 19% Tax

    The vastest market & brand research study by LECTURA so far. The latest brand reputation report is based on the results of LECTURA’s most encompassing online survey among heavy equipment industry professionals. In total 52 644 respondents from all around the world answered qualitative and associative questions about the world’s construction brands. From these, 92 most frequently reviewed brands were selected to serve as the basis for the current paper as well as brand-tailored individual reports. This Individual version includes an in-depth brand analysis (15 questions) of MANITOU's brand perception in the global market.
  • The vastest market & brand research study by LECTURA so far. The latest brand reputation report is based on the results of LECTURA’s most encompassing online survey among heavy equipment industry professionals. In total 52 644 respondents from all around the world answered qualitative and associative questions about the world’s construction brands. From these, 92 most frequently reviewed brands were selected to serve as the basis for the current paper as well as brand-tailored individual reports. This Individual version includes an in-depth brand analysis (15 questions) of TAKEUCHI’s brand perception in the global market.
  • Individual Brand Report – Volvo

    490,00 

    Plus 19% Tax

    The vastest market & brand research study by LECTURA so far. The latest brand reputation report is based on the results of LECTURA’s most encompassing online survey among heavy equipment industry professionals. In total 52 644 respondents from all around the world answered qualitative and associative questions about the world’s construction brands. From these, 92 most frequently reviewed brands were selected to serve as the basis for the current paper as well as brand-tailored individual reports. This Individual version includes an in-depth brand analysis (15 questions) of VOLVO’s brand perception in the global market.
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