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The complete version Following the 2022 BrandSurvey focusing on the construction sector, LECTURA BrandSurvey 2023 is expanding into the agricultural industry. Brand reputation in society, communication of its values and strategy, is supposed to guide customers through the market in search of the right product. In total, 25,073 respondents from all around the world answered qualitative and associative questions about the world’s agricultural product brands. The Premium version includes all 16 top brand performances in detail. -
The fullest version (including comparisons) The vastest market/brand research study by LECTURA so far. This brand reputation report is based on the results of LECTURA's most encompassing online survey among heavy equipment industry professionals. In total, 52,644 respondents from all around the world answered qualitative and associative questions about the world's construction brands. The Premium version includes all 18 top brand performances in detail + unique brand comparisons with the industry and direct competitors. -
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Following the 2022 BrandSurvey focusing on the construction sector, LECTURA BrandSurvey 2023 is expanding into the agricultural industry. Brand reputation in society, communication of its values and strategy, is supposed to guide customers through the market in search of the right product. In total, 25,073 respondents from all around the world answered qualitative and associative questions about the world’s agricultural product brands. This Individual version includes an in-depth brand analysis (9 questions) of LANDINI’s brand perception in the global market. -
Following the 2022 BrandSurvey focusing on the construction sector, LECTURA BrandSurvey 2023 is expanding into the agricultural industry. Brand reputation in society, communication of its values and strategy, is supposed to guide customers through the market in search of the right product. In total, 25,073 respondents from all around the world answered qualitative and associative questions about the world’s agricultural product brands. This Individual version includes an in-depth brand analysis (9 questions) of VALTRA’s brand perception in the global market. -
Following the 2022 BrandSurvey focusing on the construction sector, LECTURA BrandSurvey 2023 is expanding into the agricultural industry. Brand reputation in society, communication of its values and strategy, is supposed to guide customers through the market in search of the right product. In total, 25,073 respondents from all around the world answered qualitative and associative questions about the world’s agricultural product brands. This Individual version includes an in-depth brand analysis (9 questions) of PÖTTINGER’s brand perception in the global market. -
Following the 2022 BrandSurvey focusing on the construction sector, LECTURA BrandSurvey 2023 is expanding into the agricultural industry. Brand reputation in society, communication of its values and strategy, is supposed to guide customers through the market in search of the right product. In total, 25,073 respondents from all around the world answered qualitative and associative questions about the world’s agricultural product brands. This Individual version includes an in-depth brand analysis (9 questions) of NEW HOLLAND’s brand perception in the global market. -
Following the 2022 BrandSurvey focusing on the construction sector, LECTURA BrandSurvey 2023 is expanding into the agricultural industry. Brand reputation in society, communication of its values and strategy, is supposed to guide customers through the market in search of the right product. In total, 25,073 respondents from all around the world answered qualitative and associative questions about the world’s agricultural product brands. This Individual version includes an in-depth brand analysis (9 questions) of McCORMICK’s brand perception in the global market. -
Following the 2022 BrandSurvey focusing on the construction sector, LECTURA BrandSurvey 2023 is expanding into the agricultural industry. Brand reputation in society, communication of its values and strategy, is supposed to guide customers through the market in search of the right product. In total, 25,073 respondents from all around the world answered qualitative and associative questions about the world’s agricultural product brands. This Individual version includes an in-depth brand analysis (9 questions) of MASSEY FERGUSON’s brand perception in the global market. -
Following the 2022 BrandSurvey focusing on the construction sector, LECTURA BrandSurvey 2023 is expanding into the agricultural industry. Brand reputation in society, communication of its values and strategy, is supposed to guide customers through the market in search of the right product. In total, 25,073 respondents from all around the world answered qualitative and associative questions about the world’s agricultural product brands. This Individual version includes an in-depth brand analysis (9 questions) of KUHN’s brand perception in the global market. -
Following the 2022 BrandSurvey focusing on the construction sector, LECTURA BrandSurvey 2023 is expanding into the agricultural industry. Brand reputation in society, communication of its values and strategy, is supposed to guide customers through the market in search of the right product. In total, 25,073 respondents from all around the world answered qualitative and associative questions about the world’s agricultural product brands. This Individual version includes an in-depth brand analysis (9 questions) of KUBOTA’s brand perception in the global market. -
Following the 2022 BrandSurvey focusing on the construction sector, LECTURA BrandSurvey 2023 is expanding into the agricultural industry. Brand reputation in society, communication of its values and strategy, is supposed to guide customers through the market in search of the right product. In total, 25,073 respondents from all around the world answered qualitative and associative questions about the world’s agricultural product brands. This Individual version includes an in-depth brand analysis (9 questions) of KRONE’s brand perception in the global market. -
Following the 2022 BrandSurvey focusing on the construction sector, LECTURA BrandSurvey 2023 is expanding into the agricultural industry. Brand reputation in society, communication of its values and strategy, is supposed to guide customers through the market in search of the right product. In total, 25,073 respondents from all around the world answered qualitative and associative questions about the world’s agricultural product brands. This Individual version includes an in-depth brand analysis (9 questions) of FENDT’s brand perception in the global market.
